sleepless night in a busy city...

NYC from highway as you're driving into the city...

ahhh.. so just finished doing some major uploads to the site, created a facebook page and twitter account for 15NYC.. and now it's 1:30am, and i guess the excitement and the pressure of pushing forth a new brand is keeping me up at night.. what to do at such a time? counting sheep doesn't work (and who does this now and days?) , i've already tried thinking of the names of all my grade school teachers from K - 12, and that also didn't work tonite..

continuous thinking about improvements and future designs just seems to get me excited so that's not going to be very helpful either.. so i thought perhaps 20 minutes blogging and web browsing might bring the sleepies..

wonder what you all are doing out there tonight? are you all cuddled up somewhere cozy and warm and blissfully sleeping  or are you also dreading that afternoon americano that you had?

hope you guys are staying warm and dry - i think there's a gusty storm rolling in this area of town... nitey nite fellow 15ers.

photoshoot for the new line!

dancing in the streets!

military sleeves fit soo well with the gloves!

just a quick glimpse of the new line for you all out there! it was a gloomy rainy day on sunday morning, but just taking a look at vianna in the new line brings a smile to any face! We explored the lower east side and cant believe how beautiful that area is.. the lil' corners and niches of these streets create a unique look that suits the fall weather and not to mention the fall clothes..

i can't wait for you all to see the new line, hope you all will love it as much as i do!

500 days of summer.. in the city :)

(day 145) thristy...

(day 67) sunbathing.

better than jam! 15% sale!

the best store front. ever. 

it's that time again - time to get the old outta the way and bring in the new! The old label - the soft movement clothing - is having a sale on the spring/summer items! contact me to place an order and get free shipping!